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Why the wedding dress rule book has been ‘thrown out of the window’ (from http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=646d45307b7446b099c029558984a9e6&url=https%3a%2f%2fwww.drapersonline.com%2finsight%2fanalysis%2fwhy-the-wedding-dress-rule-book-has-been-thrown-out-of-the-window&c=14665284066629212441&mkt=en-us)
From three-day long celebrations, to rental, resale and minimalist looks, Drapers examines the opportunities that this year's wedding trends are presenting to fashion businesses.